New Development Marketing Case Study by Evolution Virtual

Mixed Use Condo | Sector
New York City, NY | Location
Macklowe Properties | Developer
SLCE Architects | Architect
MdeAS | Interior Designer

Here at Evolution Virtual, we are proud to have partnered with One Wall Street, the latest luxurious addition to the New York City skyline. Our cutting-edge 3D rendering technology helped bring One Wall Street's stunning architecture and premium amenities to life, allowing potential residents to fully immerse themselves in the exceptional living experience offered. Our expert team created interactive experiences through SAGE, showcasing the building's breathtaking views of the city, spacious living spaces, and world-class amenities like the rooftop terrace, indoor pool, and state-of-the-art fitness center. The result was a truly engaging sales experience that helped One Wall Street attract interest and accelerate sales. We are honored to have played a part in One Wall Street's success, bringing our real estate visualization expertise to help market and launch this iconic development.

Services Rendered: Renderings, Animation, Sales Application, 360 of Building, Animated Zoom-ins, Website

"Evolution and their sales team have done an outstanding job here at One Wall Street. Their digital tools have completely transformed how we sell. As a sales team, we can now effortlessly provide and compare floor plans, showcase views, and take our iPads anywhere on-site to present the product. What’s been most impactful is the ability to send floor plans and compare them instantly, right on the spot. With a 500-unit building, that functionality is a game changer. It allows us to clearly walk buyers through their options and share everything from floor plans and views to amenities in a seamless, engaging way. It’s made our process smoother and our jobs much easier."
Kirk Rundhaug | Head of Rundhaug Compass Team

We take a flexible, collaborative approach to our partnerships, tailoring our services to your exact needs. This ensures you achieve your goals with greater speed and efficiency. Partnering with us means leveraging our knowledge and resources, allowing us to deliver bespoke solutions that propel your success.


To support the launch, we delivered a seamless suite of interactive tools that elevated the buyer experience, including an interactive 3D model and 360° panoramic views to explore the building from every angle, a real-time unit search with CRM integration for up-to-date availability, individual unit pages with detailed floor plans, views, and image galleries, as well as amenity and residence media galleries featuring high-quality photos and video content.

Enhance  your sales experience

Enhance your sales experience

Excite & Captivate With 3D Animations.

We bring your building to life and transport your clients into a world of your own creation with ourcinema level animations. Our use of UnrealEngine5™ allows us to bring the highest level of photorealistic graphics, real-time global illumination and dynamic camera movement to to your project.

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The Most Immersive Selling Experience.

We've built the world's most advanced and captivating real estate visualization technology on the planet through our Immersion Theater™ and SAGE™ Application.

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Mixed-Use, Multifamily, Commercial

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Services Rendered:
Renderings, Bubble Tour, Animation, Sales Application, 360 of Building, Animated Zoom-Ins