Name: 100 Barrow
Number of units: 33
Location: NYC
Launched in: June, 2016
Developer: Toll Brothers
Architect: Barry Rice Architects PLLC; Bernheimer Architecture
Elegantly timeless yet contemporary, the residences of 100 Barrow by Toll Brothers are a graceful addition to the historic surroundings of St. Luke in the Fields.
Evolution worked with Toll to craft a continuous, elegant sales experience for this boutique, luxury building in the West Village of NYC. Evolution’s Sage mobile application provides agents with a complete digital presentation anywhere in the world, and control of a larger presentation in the sales centers.
The sales center experience is a journey across five rooms and incorporating a two-part architectural model, five digital screens, an UltraRealTM 3D Interactive building model and hardware and software to light the LED lights within the architectural model. Together, these elements add a depth and clarity to the sales demonstrations.
